HHS spends $3M to market, promote federal exchanges

The U.S. Department of Health & Human Services has signed a $3.1 million contract with public relations company Weber Shandwick to market the federal-run health insurance exchanges, reported The Hill's Healthwatch. "This will help our educational effort to ensure more Americans have access to quality, affordable health insurance," said a spokesman for the Centers for Medicare & Medicaid Services. Weber Shandwick is supposed to promote early awareness and engagement, helping consumers learn more about coverage available through exchanges. The HHS-Weber deal comes sonly a few days after Republican lawmakers blasted California for using its HHS-funded money to promote exchanges on popular TV shows. Article

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