Healthcare reform gets holiday retail exposure

As the Dec. 23 deadline to obtain insurance quickly approaches, California officials, insurance companies and agents are looking to target holiday shoppers. They're heading to malls and renting retail locations to sign up thousands of people for healthcare reform policies, the Los Angeles Times reported. Doing so brings insurance information where people are and enables face-to-face engagement. But some consumer advocates expressed concerns that stores run by insurers or agents might promote certain plans and inhibit consumer choice, the LA Times noted. Article

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