launches new shopping tool recently launched a new website that allows consumers to compare prices among plans. The site promotes itself as user-friendly and provides information on nearly 94,000 plans from 200 insurers. Features on the site include a tax subsidy calculator, a tax penalty calculator and a plan recommendation tool that issues insurance quotes to users. "We are the 'Kayak' for health insurance shopping" said Jeff Smedsrud, chief executive officer. Announcement