Healthcare Blue Book Hires Leading Business Development Executive to Spearhead Expansion

NASHVILLE, Tenn.--(BUSINESS WIRE)-- Healthcare Blue Book, the leading consumer guide to health care pricing, announced today that J. Mark McConnell has joined as Senior Vice President of Business Development.

Healthcare Blue Book is rapidly expanding its solution of customized analytic tools that assess an organization’s healthcare needs and help it reduce costs while maintaining quality of care. Employee and employer costs for services can be reduced by up to 30 percent by focusing on high value providers within their existing networks. Mark will play a major role in spearheading that effort.

“Mark brings over 15 years of diverse executive level healthcare experience along with a track record of successful business development, sales and marketing leadership,” said Jeffrey J. Rice, MD, CEO of Healthcare Blue Book (

Mark’s career focuses on moving healthcare organizations into new distribution channels to diversify growth and revenue. In his most recent positions, he was Senior Vice President of Business and Corporate Development for HealthFitness Corporation and Senior Vice President of Employer Solutions at Healthways, Inc. In both organizations he was responsible for developing and managing multi-channel revenue strategies.

An expert at working with large employer groups on healthcare innovation, Mr. McConnell has worked with market leaders including General Motors where he was the Health Plan Manager of Health Care Initiatives with Kaiser Permanente.

“Employers are beginning to understand that price transparency programs are key to the success of Consumer Driven Health Plans,” said Mark McConnell. “Healthcare Blue Book has the greatest experience, latest technology and best solution available to employers and payers.”

About the Healthcare Blue Book

The Healthcare Blue Book is an online healthcare pricing solution designed to help consumers know what they should reasonably expect to pay for care, understand their treatment options and find fair prices for healthcare services in their area.

Healthcare Blue Book‘s analytic tools help employers identify unnecessary in-network price variability for common, high volume procedures. They focus on the top opportunities to save by making better use of high value providers in the existing network. Blue Book price transparency tools enable employees to shop for and compare in-network providers on cost and quality, and even earn rewards when they make value based choices on care. For more information on Healthcare Blue Book, visit


Healthcare Blue Book
Aimee Stern, 202-744-5004
[email protected]

KEYWORDS:   United States  North America  Tennessee

INDUSTRY KEYWORDS:   Health  Professional Services  Human Resources  General Health  Managed Care