Exchange enrollment finds slow Latino sign-ups

The health exchange in California has taken the top spot for enrollment numbers, but those figures largely exclude Latinos, the Los Angeles Times reported. Roughly 625,000 people enrolled as of Jan. 15, yet only 20 percent of enrollees through the end of December described themselves as Latino on their application. Meanwhile, about 1.2 million of the 2.6 million Californians eligible for federal premium subsidies are Latino. So exchange officials are ramping up outreach efforts to Spanish-speaking residents, including advertising and mailings. "It's not necessarily about more marketing," State Sen. Ed Hernandez (D), chairman of the Senate Committee on Health, told the LA Times. "It means better response times on the phone, a Spanish-language website that is up and working, and getting enrollment counselors in those communities." Article

Suggested Articles

States want to try value-based payment models for drug costs, but there are plenty of barriers to implementation, according to a new report.

At least six states are creating their own health insurance marketplaces or seriously considering doing so.

Automating prior auth can improve payer-provider interactions. Learn the best tools for automation and how they can reduce provider abrasion.