eHealth wants to help Obama administration run

The online broker eHealth, which operates its own private health insurance exchange, volunteered to run the enrollment process for the federal marketplace at In a letter to President Barack Obama, CEO Gary Lauer said eHealth could assume all responsibilities related to enrolling consumers if the federal government agrees to allow the company to enroll subsidy-eligible consumers. That means eHealth would receive the commissions for enrolling those consumers. "Let the federal government focus on the backside," Lauer said in the letter. "We'll be the front-end, consumer-focused enrollment mechanism. We think this is a great marriage." Lauer noted his suggestion could serve as a "stopgap" to solving the many technical problems plaguing the federal exchange. Under his proposal, eHealth would directly access the data hub serving, confirm consumers' eligibility, complete enrollment and forward all enrollment files to insurers. Letter (.pdf)