Industry leader reveals new branding at AHIP Exchange Conference
LOS ANGELES & WASHINGTON--(BUSINESS WIRE)-- DestinationRx, Inc., a leading provider of healthcare comparison tools, technology and data, today announced a strategic decision to rename the company DRX. The change in branding is a response to the company’s significant growth in the healthcare industry—from its origins in prescription drug pricing and purchasing technology to its expansion into broader drug and health plan comparison technology and data services. The company’s name change is accompanied by an updated website, www.DRX.com, in addition to product name changes and the adoption of the tagline, “Solutions for Navigating Healthcare.” The new branding was premiered as part of a presentation at the America’s Health Insurance Plans (AHIP) Exchange Conference.
“We are continuously adding new solutions to help organizations attract new customers and reduce costs through technology. Our success in this arena has transformed us into a very different company than we were a decade ago,” said Randy Herman, CEO and President of DRX. “We are renaming the company DRX to better reflect our broad capabilities and growth in the healthcare industry. Today, we presented on our capacity to help drive public and private health exchanges. Later this month, we will be demonstrating our mobile health tool at Health 2.0. in San Francisco.”
Founded in 1999 as DestinationRx, DRX was a pioneer in consumer prescription drug pricing and purchasing technology. Today, the company is the leading provider of Medicare health plan and prescription drug comparison tools to the federal government, America’s largest health plans, Fortune 500 employers, brokers and agents, advocacy organizations, pharmacies, and pharmacy benefit managers. DRX enables these organizations to control costs and increase revenue by equipping consumers with the educational, strategic and transaction-support tools necessary to navigate today’s complex healthcare marketplace.
Recent milestones for DRX that demonstrate the company’s growth in the healthcare technology space include:
- Enrollment of over nine million beneficiaries in a Medicare health plan
- Addition of Medicare Supplemental to the PlanCompare suite of tools, which also includes Medicare Advantage and Medicare Part D
- Development of BrokerLink, making PlanCompare and electronic applications available to all sources of Medicare enrollment
- Launch of a mobile version of DrugCompare, expanding the convenience and accessibility of DRX’s drug comparison tools
DRX was the first organization to provide price comparisons for drugs on the Internet and from mail order pharmacies. After signing agreements with the Centers for Medicare & Medicaid Services (CMS), DRX expanded its capabilities to Medicare Part D plan comparison technology. When these technologies quickly gained the attention of large employers and health plans, DRX further expanded its capabilities to include medical plan comparison. Today, DRX supports the exchanges for Medicare Part D, Medicare Advantage and Medicare Supplemental, in addition to continuing to operate DrugCompare, the most comprehensive prescription drug comparison tool available.
About DRX (formerly DestinationRx)
Since its inception in 1999 as DestinationRx, DRX has grown from a pioneer in consumer drug comparison and purchasing to a recognized drug and health plan comparison industry leader. DRX is the leading provider of web-based prescription drug comparison and Medicare health plan comparison and enrollment services. These services help organizations control costs and increase revenues DRX enables these organizations to control costs and increase revenue by equipping consumers with the educational, strategic and transaction-support tools necessary to navigate today’s complex healthcare marketplace. DRX data and tools are licensed by the government, America’s largest health plans, pharmacy benefit managers (PBMs), field marketing organizations (FMOs), brokers, pharmacies, and other consumer advocates including AARP and Consumers Union. For more information, please visit: www.DRX.com.
Corinth Group Communications
Russell LaMontagne, 917-744-7957
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INDUSTRY KEYWORDS: Technology Data Management Internet Health Pharmaceutical Professional Services Insurance Managed Care