Session will provide executives from both state exchanges and health plans with the tools to build an effective health insurance marketplace
BROOKFIELD, Wis., May 21, 2013 /PRNewswire/ -- Connecture, Inc., the leading provider of Web-based information systems used to create health insurance exchanges, today announced that Christopher Neuharth, director of user experience at Connecture, will speak at the inaugural Marketing, Outreach and Distribution on the Health Insurance Exchanges conference presented by Healthcare Education Associates. The event will take place May 29-30 in Scottsdale, AZ at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch.
Connecture supplies more than half of the nation's Blue Cross & Blue Shield Plans and more than 60 percent of the country's 20 largest carriers with the information systems they use to sell their products online. The company is also building the shopping and enrollment systems consumers will use in the public health insurance marketplaces being built in Maryland, Minnesota and Washington D.C. in accordance with the Affordable Care Act. In addition, Connecture's DRX division powers the Medicare.gov PlanFinder and Online Enrollment Center.
The conference will include speakers from 11 states as they discuss their experience, lessons learned and the most recent strategies and developments for reaching health exchange consumers. Neuharth is the sole speaker for the session "Building an Effective Insurance Marketplace" that will take place on Wednesday, May 29 from 3:15 – 3:45 p.m. MT. Some of the key topics to be addressed will include:
- Marketplaces and the role of the informed consumer
- The importance of an effective shopping experience
- Details consumers currently understand regarding health insurance plan options
- Greatest consumer concerns when shopping for health insurance
- The specifics of what drives health plan choices
With more than a decade of user-centered design experience, Neuharth leads a team of Connecture developers and designers through the product design lifecycles for carrier, state, broker and consumer-focused products. By conducting research, listening to client- and end-user feedback, as well as evangelizing the highest level of user experience standards at every turn in product development, Neuharth ensures products deliver results that meet and exceed market demands.
"As the nation draws closer to the Health Insurance Exchange open enrollment period beginning October 1, it is increasingly evident that in order to be successful, health insurance marketplaces must contain the necessary tools and strategies to properly inform the average consumer," said Neuharth. "This session will provide attendees with the insight into the current knowledge and understanding of the consumer and the significance of creating a positive and effective shopping experience."
Connecture is the leading provider of Web-based information systems used to create health insurance marketplaces and exchanges. Its industry-proven solutions enable consumers – both over and under age 65 – employers and brokers to more easily shop for, purchase and renew health insurance while minimizing back-office administrative expenses for health plans. Connecture's solutions include a wide range of proven distribution platforms for the commercial insurance industry and the public sector and are provided to health plans, state insurance marketplaces, the federal government, private exchanges and insurance brokers. More than 25 million Americans shop for their health insurance through systems built by Connecture, and more than half of the nation's 20 largest plans rely on them to sell, administer and manage their plans and products effectively. For more information, visit www.connecture.com.
Davies Murphy Group
SOURCE Connecture, Inc.