- Awards recognize the nation’s best consumer health information programs and materials
- CIGNA wins Gold Award in Patient Education Information category
- Also wins Merit Awards in Consumer Decision Making Information and Health Promotion/Disease and Injury Prevention Information categories
BLOOMFIELD, Conn.--(BUSINESS WIRE)-- CIGNA (NYSE:CI) continued to earn recognition for its efforts to improve the way it communicates with the people it serves when it won a Gold Award and two Merit Awards in the 17th Annual National Health Information AwardsSM program.
CIGNA's top prize was in the Patient Education Information category for its Living with Your Medical Condition workbook. CIGNA tossed its traditional workbook format and replaced it with a magazine-like interactive booklet using a question-answer format. The workbook poses questions in a positive manner that encourages people to think about health improvement. See sample workbook pages.
In the Consumer Decision-Making Information category, CIGNA won a Merit Award for its One Connection brochure, which uses simple, clear and straightforward language to promote the company’s Integrated Personal Health Team program.
CIGNA won a second Merit Award in the Health Promotion/Disease and Injury Prevention Information category for its general health campaign, Water: The Essence of Life. This campaign about the health benefits of drinking plenty of water includes a newsletter with helpful articles about water and staying hydrated, flyers, posters, email cards with tips and reminders, and giveaways such as a water bottle label that reminds people to "drink up" often.
“We’re very honored to receive this recognition from the National Health Information Awards program because it validates the work we do every day on behalf of our customers,” said Jodi Prohofsky, senior vice president of health management operations at CIGNA. “We’re always exploring new ways to communicate more effectively with the people we serve and give them useful tools to help them live healthier lives.”
The National Health Information Awards program is coordinated by the Health Information Resource Center and recognizes the nation’s best consumer health information programs and materials, including brochures, books and audio/video materials. Entries are reviewed by a panel of consumer health experts and judged based on content, format, success in reaching the targeted audience and overall quality. This year’s winners were selected from among more than 1,000 entries.
For more information about the National Health Information Awards program, visit www.healthawards.com.
CIGNA (NYSE: CI) is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security. CIGNA Corporation's operating subsidiaries in the United States provide an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident and disability insurance. CIGNA offers products and services in over 27 countries and jurisdictions and has approximately 60 million customer relationships throughout the world. To learn more about CIGNA, visit www.cigna.com. To sign up for email alerts or an RSS feed of company news, log on to http://newsroom.cigna.com/rss. Also, follow us on Twitter at @cigna, visit CIGNA’s YouTube channel at http://www.youtube.com/cignatv and listen to CIGNA's podcast series with healthy tips and information at http://www.cigna.com/podcasts or by searching "CIGNA" in iTunes.
Mark Slitt, 860-226-2092
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