Because 600,000 Latinos in California remain uninsured, despite qualifying for subsidized coverage, Covered California intends to boost Latino enrollment numbers, according to the Los Angeles Times. Last enrollment period, the state accounted for 15 percent of the nation's total enrollment. The Obama administration hopes California delivers again this upcoming period. But the issue at large is illegal immigrants are not eligible for health insurance. So many individuals who can indeed prove their citizenship may not apply for fear of revealing their family members' lack of citizenship. So while this demographic is crucial to enrollment numbers, the state intends to spend $95 million to boost outreach and education by ensuring documents are in Spanish, ads are less bland and enrollment counselors are available in Latino neighborhoods. Article