Anthem data breach did little to impact insurer's brand

While Anthem's brand took a negative hit after hackers broke into the insurer's database, compromising personal information for nearly 80 million individuals, individuals are still willing to pay more for the insurer's name, reported the Indianapolis Business Journal. A survey conducted by Los Angeles-based Wedbush Securities found that, prior to the breach, 51 percent of consumers said Anthem was a better brand than other insurers. That number only dropped to 45 percent after the breach. Additionally, before the breach, 24 percent of consumers were willing to pay more for an Anthem plan; after the breach, 21 percent are willing to do so. Article