Anthem Blue Cross and Blue Shield in Missouri Launches to Engage Consumers in Dialogue about Health Care Reform

Anthem Expands use of Technology and Social Media to Broaden Reach to Consumers

ST. LOUIS, July 12 /PRNewswire/ -- Health care reform will impact every American in some way. The question is how and when? The website was created to address the many questions consumers have about health insurance.  Since its launch on May 1, thousands have viewed, creating a community forum addressing myriad health care questions.  

Through the forum provided by consumers have a great opportunity to have their health reform questions answered, such as will my premiums go up because of health care reform? How does the health care reform legislation affect preventive care benefits? When can I add my child who is 23 back on to my health plan?

"Our goal is to create a straight-forward, honest dialogue between individuals and us," said Kate Quinn, vice president, corporate marketing for Anthem Blue Cross and Blue Shield's parent company. "By offering a forum on, we are providing an interactive place where consumers can participate in an open discussion about health benefits and the impact of health care reform."  

The discussions on are driven by the users of the site. In addition to posing questions, the site also provides access to social media components such as Twitter and Facebook, and [email protected]_chat, respectively.  These features expand on the current use of social media being by Anthem, most notably in a campaign to engage consumers in interactive programs to help improve their health and the health of those around them.  

A key component of the ongoing campaign is the utilization of social media to reach members and consumers beyond traditional broadcast and print media.  It introduced people to the Health Footprint, a measure of health influence and consumers are invited to a microsite where they can calculate their own Health Footprint.  A Facebook page, Twitter feed and YouTube channel support the effort, and Bob Harper from "The Biggest Loser" also has joined the cause, regularly adding his own inspiring perspective on living a healthier life.  

Quinn added, " provides another great tool to reach, and engage, more individuals.  It illustrates further growth in our use of technology and social media to reach consumers more quickly and efficiently and is part of our overall effort to improve service, quality and help improve people's health.  We hope that consumers will find these tools valuable as they navigate the health care reform changes, and as they look for ways to improve their own health, and the health of those around them."    

About Anthem Blue Cross and Blue Shield in Missouri

In Missouri (excluding 30 counties in the Kansas City area) Anthem Blue Cross and Blue Shield is the trade name for RightCHOICE® Managed Care, Inc. (RIT), Healthy Alliance® Life Insurance Company (HALIC), and HMO Missouri, Inc. RIT and certain affiliates administer non-HMO benefits underwritten by HALIC and HMO benefits underwritten by HMO Missouri, Inc. RIT and certain affiliates only provide administrative services for self-funded plans and do not underwrite benefits. Independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Missouri is available at

SOURCE Anthem Blue Cross and Blue Shield in Missouri