Aetna criticized in YouTube video; BCBSF rebrands as Florida Blue;

> A doctor who was dropped from the insurer's network publicly criticized Aetna in a YouTube video, reported the Hartford Courant. John Tedeschi, who practices private medicine in New Jersey, said that although Aetna didn't provide a reason for dropping him, he believes it's because of his compassion and extra time spent with patients, making him a "costly provider." Article

> Medicare's pay-for-performance initiatives have failed to improve patient outcomes, including 30-day mortality rates, reported FierceHealthcare. A New England Journal of Medicine study found little evidence that pay-for-performance programs actually helped keep patients alive longer. Article

> Blue Cross Blue Shield of Florida is rebranding itself to be known simply as Florida Blue and will use a new logo, according to the Florida Times-Union. "Quite frankly, we're just repositioning our brand as a long-term investment in our company, as we shift from health insurance to health solutions," said Mark Lee, vice president, Brand Development and Marketing Communications. Article

> Aetna's testing of a treadmill workstation program in its New Albany, Ohio office has proven very successful. Since two treadmill workstations were installed in January, about 24 Aetna workers have burned a collective 56,600 calories and logged 525 miles. Article

> And Finally... Socially anxious? Your nose may be to blame. Article