Vision app maker to pay $150K in FTC settlement

The marketers behind a vision improvement app will pay a $150,000 fine as part of a federal settlement relating to deceptive product claims.

Carrot Neurotechnology came under Federal Trade Commission (FTC) scrutiny for claiming its Ultimeyes software boosted users' eyesight, stipulating it was "scientifically shown to improve vision," according to the FTC.

"This case came down to the simple fact that 'Ultimeyes' promoters did not have the scientific evidence to support their claims that the app could improve users' vision," said Jessica Rich, director of the Bureau of Consumer Protection, in an announcement regarding the settlement. "Health-related apps can offer benefits to consumers, but the FTC will not hesitate to act when health-related claims are not based on sound science."

The app was available through the Apple App Store and Google Play Store starting in 2012, ranging in price from $5.99 to $9.99. Advertisements claimed users would see "comprehensive vision improvement" in various activities, from driving to sports, and that the software could reduce the need for vision aids such as contact lenses and glasses. Announcement