The U.S. Fund for UNICEF and Target are partnering for a worldwide initiative featuring a "wearable-for-good" wristband and free app to propel wellness among children and help malnourished kids throughout the world.
The UNICEF Kid Power effort features a wearable fitness band that challenges young children to get active through virtual missions, which help them discover new cultures and earn points, according to an announcement. The point gains lead to food packet donations for malnourished children delivered via UNICEF.
Guests can follow along on the UNICEF Kid Power website to track the total points earned and the resulting packets donated. The Kid Power Band has helped more than 12,000 kids to get active; Target hopes to grow the program to involve 70,000 students next year. Announcement