SPOTLIGHT: Is ER text messaging service just a marketing ploy?

With more and more hospitals offering ER wait times by text message, some patterns have developed. "In my opinion, it's a true marketing ploy," Dr. David Seaberg, a member of the board of American College of Emergency Physicians and an emergency physician at Erlanger Hospital in Chattanooga, Tenn., tells FierceHealthcare editor Sandra Yin. "They don't put these messages in lower socio-economic areas. It's usually in the communities where there's competition for pain patients." FierceHealthcare

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