Nearly half of mobile subscribers use women's health app

Forty-seven percent of mobile subscribers using one or more health application use a pregnancy-related or menstrual tracking app, according to a Feb. 13 Citrix ByteMobile Mobile Analytics Report. Based on real-world data on how subscribers use health apps on their mobile devices, the report also found that nearly 40 percent of subscribers using one or more mHealth apps use a fitness-specific app, which generate 50 percent of the total mHealth-related data traffic on wireless networks. Comparatively, pregnancy monitoring apps generate 9 percent of the total mHealth-related data traffic on wireless networks. Fitness apps generate the most mobile data traffic around 6:00 p.m., according to the report, while 9 a.m. is the busiest time for women's health monitoring. "There are a wide range of popular mobile applications specific to personal health--these include: fitness trackers, pregnancy and women's health monitors, calorie counters, medical information, sleep cycle trackers, and relaxation tools," states the report based on an online survey of 1,000 U.S. adult smartphone or tablet owners ages 18 and older conducted between January 8 and 15, 2013. Report

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