Mobile health may lead to new business models

As more personalized healthcare grows, thanks in part to the expanding reach of digital health tools, two emerging business models may take root--"goldminers" and "bartenders," according to a Harvard Business Review report.

The authors say the goldminers (which include hospitals, payers and doctor organizations) will focus mostly on creating value by helping those who need to be more heavily invested in their care, while the bartenders (mostly vendors that offer a personal health service or solution) will focus on creating tools consumers' can easily use in routine care.

An "OnStar of healthcare" model may soon emerge, the authors add. That would include "a subscription service via an implanted device that can detect if a heart attack is imminent, alert the patient to take action, or even send a message to 911 to send an ambulance if necessary. Throughout, the patient retains control over decisions and is continuously empowered by data." Article



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