mHealth companies making tools for EU must consider nations' varying rules

When it comes to telehealth and remote treatment initiatives, the landscape in Europe is one of fragmentation, as each country has specific rules, as well as market conditions, reveals new research2guidance data.

In terms of smartphone use and consumer penetration, there is much variation and digital access can range from extremely limited to solid coverage, mHealth News reports. In Hungary, for instance, just 10 percent of residents use a tablet; meanwhile, 90 percent of those living in the Netherlands, Denmark and Sweden view themselves as "regular" Internet users, notes the report.

"Companies with mHealth solutions that integrate into a traditional healthcare system of a given EU country need to be selective when considering countries within which to launch their services," Zuzana Vranova, a senior research analyst at research2guidance, says. The report also details the challenges of initiating a mHealth business in each of the EU nations. Article