MedStar Health deploys enhanced customer engagement portal

In a quest to go beyond the standard patient portal experience, MedStar Health is developing a customer engagement platform to give users a bevy of digital capabilities, from scheduling appointments to a collaborative environment for determining best care scenarios.

The digital system will let users access services and communicate with care providers no matter where they may be, according to a mHealth Intelligence article.

"mHealth is less about doing a cool, sexy application than about providing a service to our patients no matter where they are," Mike Ruiz, MedStar VP and chief digital officer, said in the article. "What we're doing is providing a [platform] that aligns with what are patients are looking for."

The Maryland-based provider is just the latest provider creating digital technologies to boost user experience, save money and streamline processes. New York-Presbyterian Hospital and its Regional Hospital Network are collaborating on a new mobile app to boost communication and access to care providers and the hospital center.

In addition, a recent survey found that nearly 90 percent of patients want to partner with caregivers to improve their health, and 84 percent view self-monitoring apps and devices as tools that can help boost health management efforts.

The MedStar platform, according to mHealth Intelligence, helps users choose the needed clinician or physician and even provides insight on location and treatment facility.

"We're aligning the right patient with the right skill set," Ruiz said. "I think this is something that the healthcare industry has long struggled with, and we've been working a long time to try and figure things out."

For more information:
- read the article

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