InstaCare adds e-detailing product to line of smartphone apps

InstaCare Corp., based in Westlake Village, Calif., has added a new product to its suite of mobile applications for physicians. Known as [email protected], the new pharmaceutical e-detailing application will deliver drug company messages to doctors' smartphones and other mobile devices.

Two large pharma companies and a smartphone vendor are talking to InstaCare about using [email protected], according to Keith Berman, the company's chief financial officer. Under the proposed strategic partnerships, InstaCare's customers would give physicians a free iPad in return for their agreement to accept the detailing messages.

InstaCare offers two other cell phone-based medical communications products, [email protected] and [email protected], to insurance companies and pharmacy benefit managers (PBMs). According to InstaCare, its mobile communications lines are the only ones to offer doctors a suite of secure, web-based EMR applications, patient medical history applications, and proposed treatment protocols on a smartphone platform.

InstaCare also is a mail-order supplier of prescription drugs and other products for the treatment of diabetes and other conditions.

To learn more:
- see InstaCare's announcement