iMetrikus retools to pursue low-cost telehealth options

Telehealth vendor iMetrikus is revamping its image and its executive suite. Most important, say company execs, is a new focus on finding a way to make its telehealth products low cost, so that it can penetrate a larger population of users. That's a switch from most telehealth products to date, which focus on a relatively small audience of patients, and are provided through hospitals--a high-cost delivery option. No specifics on what price point they're looking to hit, but they've hired Tim Smokoff, former leader of Microsoft's global health group, as CEO to help them find it. Article