Patient-centered care is one thing. Now how about designing a business model not necessarily around the patient, but around the family caregiver? In this case, call her the "alpha daughter," the person--usually a woman, according to Peter Kruger of UK-based consultancy Wireless Healthcare--who is increasingly taking charge of the care of her elderly parents. As an alternative to a healthcare system that revolves around providers, Kruger believes health and social care can be delivered more efficiently by putting "alpha daughters" at the center of a system enabled by mobile and wireless technologies running on "smart" infrastructure networks. In a conference presentation earlier this month, Kruger described a business model that has retailers funding or subsidizing the m-health technology with the promise of selling extra health-related products and services to alpha daughters. Slide deck (.ppt)