Fitbit deploys personalized sleep tools to boost users’ health

patient centered

Getting a good night’s sleep is the focus of new tools Fitbit is deploying for users.

Via a collaboration with top medical and university researchers, the fitness device maker is deploying a personalized sleep schedule feature, customized alerts for bedtime and wake-up and reminder capabilities for adhering to a healthy sleep pattern.

Not only do the sleep features aim to boost users’ health, but they may play a role in preventing cardiac issues, diabetes and obesity, according to an announcement.

“If you’re constantly changing your sleep routine, it can have the same effect as giving yourself jetlag because you are continually changing your circadian rhythm, also known as your internal clock, which can negatively impact your health and wellness,” said Michael Grandner, Ph.D., of the University of Arizona, in the announcement. Grandner, Allison Siebern at Stanford University and Michael Smith at Johns Hopkins University are among the sleep experts helping to develop the technology.

The enhanced functionality is the latest move by Fitbit to retail its leadership perch in the increasingly competitive wearables market. Earlier this month Fitbit debuted Fitbit Group Health, a suite of services for wellness partners, payers, researchers and weight management professionals, focused on Fitbit’s push to integrate deeper into the population health space.

Fitbit states its data reveals a correlation between consistent bedtimes and daily active minutes, and users who sleep seven to nine hours nightly have a lower body mass index than those getting three to four hours per night

For more information:
- read the Business Wire announcement