Your hospital's website should be an asset, not a liability

By Andrea J. Simon

Over the past two years I served as interim senior vice president for Marketing, Branding and Culture Change at Hurley Medical Center, a 443-bed public, nonprofit, teaching medical center in Flint, Mich.

One of the major challenges was how to reimagine the medical center's content marketing and overall Internet strategy.

As in so many institutions, the website had been built around 2005 and served very much as "brochure-ware" with limited updates, few changes and certainly no strategy for brand development or community building.

So, we began. >> Read the full Hospital Impact post


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