Why hospital leaders should use Twitter

By Kent Bottles

As a physician executive who teaches population health, consults with hospital systems and gives keynotes on disruptive technologies, I keep track of all the consequences of the current transformation of the American healthcare delivery system. As we create a new system that emphasizes value over volume, nobody is smart enough to predict the many opportunities and challenges that occur.

I find Twitter is the best way to make sure that I don't miss out on any of the twists and turns that happen because of the rapid changes taking place in our healthcare industry. By following more than 1,400 healthcare leaders on Twitter, not much of importance escapes my attention.

Three trends recently caught my eye because of links to articles in my tweet stream:

  1. Insurance companies shift their focus to consumers not employers
  2. Medical office leasing arrangements have shifted due to the Affordable Care Act (ACA)
  3. New guidelines call on physicians to use evidence-based medicine guidelines to improve quality and cut costs

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