SPOTLIGHT: What providers can learn from Facebook

 What providers can learn from Facebook
Blogger Tony Chen of Hospital Impact recently spent some time exploring the exploding world of social networking online, most notably 20-something sensation Facebook, and says he's learned some important lessons about reaching emerging consumers in the interactive world. His key conclusion was that Facebook can teach healthcare IT managers a lot about designing consumer-facing apps (like telemedicine interfaces) that people will actually use. (He also thinks healthcare professionals should do more Web 2.0 networking of their own.) Blog