As social media continues to grow as a force in healthcare, more and more professionals are beginning to take notice. Case in point, in a survey of managed care executives at a recent forum in Fort Lauderdale, Fla., 94 percent said they thought social media was necessary to increase consumer engagement. What's more, nearly 80 percent of those professionals said that their companies have Facebook pages and close to 60 percent said they had Twitter accounts. For other industries, those latter two numbers would seem low. But healthcare, it appears, may finally be starting to catch up.