Social media can help hospitals move toward patient-centeredness, according to an article published today in FierceHealthcare. "Companies that do this well and are proactive draw on new ideas from products and services and really use patient-reported health information to inform their business strategy," Vaughn Kauffman, principal and payer sector advisory leader in PwC's health industries practice told FierceHealthcare. "Social media is pulling together an otherwise very cottage industry with putting their patients and their information at the center of the conversation." FierceHealthcare