Online and social media efforts by St. Louis Children's Hospital helped the facility generate $8.2 million last year, Healthcare Informatics reports. Social media, in particular, has helped the hospital to track its referrals while boosting patient, parent and caregiver activity, marketing manager Kay Franks, tells the publication. "We need to be where our customers are," she said. "Statistics show that the main reason that anyone goes on the Internet is to find health information. Assuming that it's something we treat, we want it to be there in that search engine and we want them to reach our information, which we believe is trusted information. Article