Scientists use lung cells to sniff out toxins; computer aided detection market to reach $323 million;

News From Around the Web:

> Professors from the University of North Carolina are building an instrument that uses human lung cells to measure health hazards in the air more directly, NPR reports. Article

Medical Imaging News

> The computer aided detection market in the U.S. and Europe is projected to reach $323 million by 2018, according to a report recently issued by Global Industry Analysts, Inc. According to the report, "Computer Aided Detection (CAD): A U.S. and European Market Report," breast cancer detection dominates the CAD market and will continue to do so over the next five years, "driven by rising installations of these systems in ultrasound CAD, mammography and MRI applications." Article

> The American College of Radiology's Radiology Integrated Care Network (RICN)--formerly called the Accountable Care Organization Network--published an opinion piece in the May issue of the Journal of the American College of Radiology in which it encourages radiologists to proactively get involved in ACOs. "There are numerous practical lessons that can be learned and will be shared with other ACR members through RICN's activities," wrote RICN Chair David Rosman, M.D., and his colleagues. "One overwhelming initial conclusion is that radiologists must be engaged in the development and operation of these 'new' healthcare delivery models." Article

Provider News

> Insurers must offer members with employer-sponsored health insurance significantly lower premiums for participating in wellness programs--regardless of whether they actually improve their health. In a final rule issued Wednesday by the U.S. Departments of Health & Human Services, Treasury and Labor, employer-based wellness programs must be structured so every participating employee can "receive the full amount of any reward or incentive, regardless of any health factor." Article

> Now that several states have released the names of the insurers that will submit plans to sell on their health insurance exchanges, industry analysts received their biggest clue as to whether big insurers would jump headfirst into the online marketplaces, Bloomberg reported. "The industry is backing off," Sarah James, a Wedbush Securities analyst in Los Angeles told Bloomberg. "They'd much rather wait and observe the environment for the first year or two." Article

And Finally... Going, going, ick. Article


Fuel Top Line Growth and Increase Membership

In this webinar, payers can learn how to accelerate the sales pipeline and grow membership across all health insurance market segments using comprehensive sales technologies.