Leading Healthcare Technology Agency to Provide Strategic Communications Support
ATLANTA--(BUSINESS WIRE)-- Dodge Communications, an integrated communications agency serving the healthcare industry, today announced it has been selected to execute strategic communications campaigns for QuadraMed® Corporation and Decision Simulation to help expand each company’s brand awareness in the healthcare IT market.
QuadraMed, a leading provider of award-winning healthcare technologies that improve the safety, quality and efficiency of patient care, supports more than 2,000 healthcare provider facilities nationwide. The company arms its clients with proven solutions that streamline processes, increase productivity and drive positive clinical outcomes through the use of access/identity management, care management, health information management and revenue cycle management applications. QuadraMed has engaged Dodge to support the company’s continued sales growth through comprehensive public relations activities.
“Our decision to partner with Dodge Communications was based on their experience and extensive knowledge of the healthcare technology field,” said Laura Adams, director of marketing at QuadraMed. “As we continue to grow Dodge will help us expand our reach and develop effective brand-building programs to promote new initiatives.”
Decision Simulation offers virtual patient technology to the healthcare industry that leverages a branched-narrative, story-based approach to help learners—including medical students, residents, practicing physicians and nurses—hone their decision-making and reasoning skills. The company provides leading hospitals and clinics, government entities such as the Department of Veterans Affairs, and several major teaching institutions such as Northwestern University, with training, technical support and personal consulting for virtual patient technology. Dodge will execute an integrated communications campaign for Decision Simulation. Planned tactics include a traditional public relations program, a new website and updated business collateral and exhibit booth designs.
“We’re eager to begin working with Dodge Communications because we know their team will be able to help us expand our business through a well-developed communications campaign that highlights our expertise in virtual patient technology,” said Bob Yayac, president and co-founder of Decision Simulation. “Dodge’s reputation for producing real results quickly makes us certain that their efforts will increase our visibility in the industry.”
“We are looking forward to developing public relations and marketing campaigns for QuadraMed and Decision Simulation that highlight emerging opportunities in the healthcare market,” said Brad Dodge, president and CEO of Dodge Communications. “Our skilled team is committed to providing strategic counsel to both of these industry leaders by leveraging their innovative product and service offerings to develop competitive brand awareness programs.”
About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies build brand awareness, establish thought leadership and generate demand. For more information, visit www.dodgecommunications.com or call 770-998-0500. The Dodge Communications Blog provides insights on the latest healthcare industry, marketing and public relations news and issues.
About QuadraMed Corporation
QuadraMed® is a leading provider of award-winning healthcare technologies and services that improve the safety, quality and efficiency of patient care. Founded in 1993, QuadraMed provides proven, flexible solutions that help make our clients successful by streamlining processes, increasing productivity and driving positive clinical outcomes. Behind the Company's products and services is a staff of 600 professionals who support clients at over 2,000 healthcare provider facilities. For more information about QuadraMed, visit http://www.quadramed.com.
About Decision Simulation
DecisionSim™, created by educators for educators, enables healthcare providers, academic institutions and professional societies to cost-effectively develop, improve and assess the clinical decision-making skills of their healthcare professionals, staff and students—regardless of topic or level of training. With a web-based platform and easy-to-use authoring tools, authors can quickly create adaptive, interactive educational experiences based on branched narrative scenarios that leverage the power of story-telling. To learn more, visit www.DecisionSimulation.com.
Nicole Hopkins, 770-576-2561
KEYWORDS: United States North America Georgia
INDUSTRY KEYWORDS: Technology Data Management Practice Management Health Hospitals Communications Marketing Public Relations/Investor Relations