Launches Private Benefits Exchange for CT Businesses

<0> Launches Private Benefits Exchange for CT Businesses </0>

<0> InsuringCTMedia:Timothy Tracy Jr., </0>

announced today the launch of their new private benefits exchange to Connecticut employers with 10 or more employees. InsuringCT has partnered with to provide the to Connecticut employers.

The Bright Choices Exchange is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their health care cost by setting predictable budgets while allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability and other benefits from top national and regional providers. Award-winning decision support and education helps employees make smarter benefits selections.

The personalized shopping experience follows a logical flow to help employees understand and select the best benefits for them. Businesses save, on average, 10-30% in the first year alone, and have greater long-term control of benefits costs.

“When you put the purchasing decision and power into the hands of those who are affected by it, you get better choices and better cost savings across the board,” says Alan Cohen, chief strategy officer and co-founder of Liazon.

“We are excited about partnering with Liazon and being able to offer Connecticut businesses with a defined contribution solution to help them control benefit cost while providing a more comprehensive total benefit package customized to the employee’s individual needs,” says Timothy Tracy Jr., co-founder of InsuringCT.

“Everything is going great with InsuringCT and the Bright Choices Exchange. Our employees like the variety of options available to them, as well as the convenience and ease of the online exchange system. Administratively we are very pleased with the functionality of the system and its reporting capabilities. The set-up was very hassle-free. All together, we have no complaints and are very happy with the new coverage,” says Christopher Allen, chief executive officer of .

InsuringCT will be hosting a number of free webinars for Connecticut Employers over the next few months so they can learn more about this exciting solution. Employers are urged to contact to sign up for one of the webinars.


Founded in 2009, by Gerard B. Tracy Associates, Inc., provides private insurance exchange solutions to individuals and businesses throughout Connecticut. As an independent brokerage company they work closely with each client to provide the most competitive, cost effective solution for their specific needs. The company is headquartered in Fairfield, CT. To learn more about InsuringCT, go to


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