How Tweet chats can enhance your hospital's brand

By Nancy Cawley Jean

If you're on Twitter, you've probably heard of chats--they're live discussions on certain topics using a specified hashtag. It's a great, easy way for people to get together for discussions and share information.

This year, we started monthly tweet chats with two of our hospitals. For brands, it's a meaningful way to showcase priority services within the hospital and position our clinicians as experts in their respective fields.

The first chat is for The Miriam Hospital (@MiriamHospital), which specializes in weight management programs, behavioral medicine and research, and bariatric surgery. Weight management is a popular topic on Twitter so we developed #WeightTipWednesday. Every week we provide weight management tips and share relevant articles or recipes. >> Read the full Hospital Impact post