Hospitals need to make personal connections with social media

We have a saying in our office: There's no such thing as a slow summer. I'm sure anyone who works in healthcare and hospital marketing and PR would agree. On the other hand, it seems that in social media, engagement drops a bit as people are enjoying summer vacations. It's a good time to reflect on things in a lighter, more relaxed way, and it is what inspired me to write this post.

It has been barely more than three years since we launched our Facebook, Twitter and YouTube accounts to support the marketing efforts for our health system. As I look back on it, every one of those days has been different. It might be meeting new people, helping a patient resolve a complaint, sending out best wishes to someone whose family member is a patient, or simply learning something new in the social media world. Read the full Hospital Impact post

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