Hospitals can use Pinterest to drive traffic with visuals, information

Hospitals can use social media sharing platform Pinterest to their advantage, Hospital Impact blogger Nancy Cawley Jean decided a year after she wrote a post about being unconvinced the platform could be useful. "I am completely, utterly addicted to this little network of pins and pictures and recipes and fitness tips and motivational pictures. Why? Because it's so easy to use and share GREAT information that supports your mission," she wrote.

Pinterest's biggest selling point, Jean noted, is that it boosts traffic more than LinkedIn, Google+ and YouTube combine. "So if you've got great information on your website that no one is seeing, try pinning it and see what happens," wrote Jean, who has launched pages for three organizations within her health system. --Read the full Hospital Impact blog post