Hospital Corporation of America Eliminates $17 Million in Costs with Implementation of Marketing Technology

KANSAS CITY, Mo., Jan. 24, 2012 -- /PRNewswire/ -- Frost & Sullivan released its latest white paper, "The Road to Brand Effectiveness: How Marketing Asset Management and Collateral Customization Solutions Empower Today's Marketers," detailing how Hospital Corporation of America, the nation's leading provider of healthcare services, used marketing technology to engage audiences and increase ROI on marketing investment.

The white paper is written by Digital Media Industry Analyst Aimee Roberts and Digital Media Global Director Mukul Krishna, and offers an in-depth analysis of the attainable benefits of marketing asset management (MAM) in conjunction with a collateral customization solution.

HCA used MAM technology provided by Saepio to streamline its marketing processes, resulting in the following benefits:

  • Greater workflow efficiencies and improved brand consistency across HCA's network of 165 hospitals and 106 outpatient surgery centers
  • Decreased need for third-party content creation since portions of the process were brought in-house
  • Campaigns and initiatives available in a single location, allowing for greater collaboration and reuse across the network
  • Expanded selection of templates available
  • Elimination of approximately $17 million in design and print costs since 2007

"Today's marketers are increasingly challenged by insufficient and overly complex workflows. The key is creating strongly branded collateral, customized to target specific audiences in a variety of formats. The fast-paced business environment requires more than a well-thought-out marketing plan. Marketers require the means to execute that plan and technology provides the solution," says Roberts. "Saepio is an excellent example of how MAM and collateral customization simplify marketing workflows and ensure greater efficiencies. HCA demonstrates that this type of deployment achieves a greater return on investment on brand collateral."

The white paper is available for free download at:

About Frost & SullivanFrost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting, and Growth Team MembershipTM empower clients to create a growth-focused culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 40 offices on six continents. For more information about Frost & Sullivan's Growth Partnership Services, visit

About Saepio Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe - ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand - whether global, distributed, franchise, VAR or chain store marketers - have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit

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