NASHVILLE, Tenn.--(BUSINESS WIRE)-- The Health Information Partnership for Tennessee (HIP TN) has chosen Dennison Tombras to lead the organization’s marketing and communications launch of its Health Information Exchange. Nashville-based Dennison Tombras, a subsidiary of The Tombras Group, will collaborate with HIP TN to develop and initiate a campaign to make Tennesseans aware of how a secure health information exchange in Tennessee, working with a state-wide network, will link hospitals, physicians and other providers in a way that can improve health care for patients.
“The sharing of personal medical information online is a topic that is gaining a lot of attention and generating discussion on many levels,” said Keith Cox, HIP TN’s CEO. “We want Tennesseans to understand the full benefits of having this information available where they need it and when they need it. As we prepare to launch Tennessee’s Health Information Exchange, we need a strong communications partner.
“We have found one in Dennison Tombras. We selected this firm based on their depth of health care expertise, extensive resources, and proven ability to positively influence select audiences. We are excited to depend on them to lead us in this important introduction,” said Cox.
“Health Information Exchanges can help save lives, as well as millions of dollars, if implemented and communicated properly,” said Steve Dennison, president of Dennison Tombras. “We have partnered on this project with Seigenthaler Public Relations, and both organizations look forward to creating a deep understanding throughout the state about the benefits and attributes of HIP TN.”
Health Information Partnership for Tennessee (HIP TN) is a non-profit organization formed in 2009 that works to improve access to health information through a statewide collaborative process by providing services and infrastructure for the secure electronic exchange and use of health information. HIP TN brings together stakeholders representing the state’s health care providers, health plans, physicians, businesses and consumers to create a health information exchange that will enable the right medical information to get to the right provider at the right time to enhance patient care.
For more information, go to www.hiptn.org/hie.
Health Information Partnership for TN (HIP TN)
Ashlea Lifsey, 615-778-2161
Media Relations Coordinator
KEYWORDS: United States North America Tennessee
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