Healthcare must apply digital principles that revolutionized retail, travel

When it comes to digital transformation in healthcare, the “bells and whistles” are already there, according to Mayur Gupta, senior vice president and head of digital at Healthgrades.

Gupta, in an interview published at Forbes, says that the industry doesn’t need entirely new innovations to move to a place where the consumer will receive what they want out of digital health. It “simply needs application of the same principles that have revolutionized how we shop, travel and study,” he says.

The biggest disruptor, he adds, will be the needs and demands of the consumer.

That will include, he says, more data when going online to find a doctor. The information provided shouldn’t just be reviews or overall qualifications, but data such as mortality rates, surgeries performed and success rates, he says.

Wearables also will have a role to play in disrupting healthcare, Gupta tells a Forbes contributor. Though they are currently still in their early days, he says, they will bring to bear a level of personalization that will open news doors for patient care. These tools will enter into Phase 2, he says, which will allow patients and physicians to "transform the information into hypotheses, insights and action to drive better care."

In addition, such digital tools will be vital to the transition of healthcare to focusing less on volume and more on value provided, Stanford Children's Health Chief Medical Officer Dennis Lund previously told FierceHealthIT.

To learn more:
- here's the Forbes interview