Facebook posts to increase patient engagement

Shared patient stories and contests are two of nine kinds of Facebook posts that can increase patient engagement at hospitals, according to MedCity News. Mayo Clinic, for instance, is known to encourage its patients to post personal photos and stories. The hospital also includes links back to its own website to offer more information about a post topic. And Regions Hospital in Minnesota frequently runs contests that offer patients prizes for answering questions about educational videos, for example, ensuring that the contest is not just an empty grab for page views and "likes." Article

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