Drug Market Info Launches Presentation-Ready Reports to Help Companies Understand Specific Disease Markets and What Patien

New Market Info Reports Now Available For Psoriasis and Psoriatic Arthritis, Focusing on the Patients’ Perspective

NORWELL, Mass.--(BUSINESS WIRE)-- Drug Market Info, a new Internet source for market reports on specific diseases with the Patients’ Perspective, announced today the launch of two companion reports focused on Psoriasis and Psoriatic Arthritis.

Drug Market Info was founded by experienced pharmaceutical professionals who recognized the need for current, crisp, ready-to-use market information. Drug Market Info’s reports are unique in that they are organized in “presentation-ready PowerPoint format,” and centered around the concept of the three P’s – Patients, Perspectives and Potential with a strong focus on patient and physician perspectives.

  • Patients: updated prevalence, incidence and patient volume statistics along with disease description, classification, diagnosis information, as well as patient insights on living with the disease.
  • Perspectives: describes how the disease is treated and managed, treatment benefits and risks, the physicians treating the disease, and how patients feel about and adhere to therapy.
  • Potential: provides U.S. prescription and sales data necessary to fully assess market value and growth, pricing and an overview of the product pipeline.

Most importantly, each report is reviewed by a leading physician in the field to ensure it accurately reflects “real world” management of the disease and the latest trends.

Psoriasis Market Info™ (http://www.drugmarketinfo.com/psoriasis.aspx) and Psoriatic Arthritis Market Info™, (http://www.drugmarketinfo.com/psoriaticarthritis.aspx) the first two releases in a pipeline of reports, are based on the team’s extensive experience in dermatology, and specifically in Psoriasis. These new market reports are downloadable as customizable PowerPoint slides and cover everything you need to know to understand and size the market. This includes epidemiology information, treatment approaches, what’s in the pipeline, and current (2010) prescription and sales data trended for five years.

“Psoriasis and Psoriatic Arthritis patients represent a population that we care about and have come to truly understand during our research into dermatological diseases. It is important for marketers to understand the patients’ perspectives and what they need for treatment options to be successful in approaching these markets,” said Mary Beth Cicero, Principal of Drug Market Info. “During my time on the board of The National Psoriasis Foundation, I personally saw the devastating physical and psychological toll these diseases can take on patients. For this reason, we want to share how patients feel about their disease and how treatment is approached and managed.”

Drug Market Info is collaborating with the National Psoriasis Foundation and supporting their efforts to find a cure for Psoriasis and Psoriatic Arthritis. “The Foundation is extremely pleased to be working with Drug Market Info in this unique partnership. With more awareness for Psoriasis and Psoriatic Arthritis, and the needs of patients, we hope companies and marketers will continue to develop new treatment options,” stated Bruce Bebo Ph.D., Director of Research for the National Psoriasis Foundation.

Drug Market Info is extremely proud to be associated with the Foundation and will be providing a donation for each report purchased. Please check out the Foundation’s very informative site at www.psoriasis.org. Drug Market Info is listed as a Partner (under the Sponsors tab) on their website.

About Drug Market Info (http://www.drugmarketinfo.com/)

Have you ever just wanted to understand a disease – what it looks like, who gets it, what are the treatments, which products are used and why? Drug Market Info provides clinically accurate, up-to-date information on treating diseases such as Psoriasis, Psoriatic Arthritis, Cystic Fibrosis, Prostate Cancer and Parkinson’s disease, as well as how these markets are defined, sized and valued. Our market info reports deliver current, reliable information in a presentation-ready PowerPoint format at a reasonable price. In just minutes, you can download a customizable deck of slides covering everything you need to know about a disease, along with current treatment approaches and up-to-date U.S. market data trended for 5 years. Most importantly, only Drug Market Info provides patients’ insights on the disease and their treatment experiences. The Company proudly collaborates with leading Patient Advocacy Groups so that every report purchased benefits patients with the disease.

Drug Market Info – The Patients’ Perspectives and the Info You Want Now!



CONTACT:

Drug Market Info
For Sales Information:
Mary Beth Cicero, Principal
or
Pamela Porter, Chief Business Officer
855-DRUGMKT (378-4658)
[email protected]
Twitter: @DrugMarketInfo
or
For Media Inquiries:
Lisa Rivero, 855-378-4658
[email protected]

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