If health IT vendors want doctors to be enthusiastic about new digital tools, they must prioritize improving workflow and efficiency, according to a new survey from the American Medical Association.
Tools such as electronic health records must be easy to use, not detract from face-time with patients and improve clinical care, respondents said. The survey of 1,300 physicians asked about their motivations and requirements for integrating digital health tools in their practices, according to an announcement.
The three biggest selling points for a tool, respondents indicated, were improving work efficiency, improving diagnostic ability and increasing patient safety. Doctors said they are looking for technologies that fit within those already in place, including integrating with their current EHRs. They also want tools that provide data privacy and security, and that are covered by malpractice insurance.
Additionally, respondents said they want reimbursement for their time spent using new technologies, which has been an issue when it comes to telemedicine.
Younger physicians and female respondents expressed more interest in tools to help reduce burnout, improve the patient-physician relationship and increase adherence and convenience for patients. Young doctors also were slightly more likely to use new digital tools.
Physicians, overall, were less interested in technologies to differentiate their practice, tools allow them to treat more patients or uncover a new revenue stream.