Denmark pairs with Apple for new hearing device; NHS must work with tech entrepreneurs;

News From Around the Web

> Denmark is targeting the iPhone generation to keep its edge in the hearing aid market, Reuters reports. GS Store Nord, the world's fourth-largest hearing aid maker, is collaborating with Apple Inc. to develop a device packed with "Bluetooth-like technology" that allows users to stream voice and music from their iPhones without the need for an intermediary device. Article

> The National Health Service in the U.K must keep its pledge to embrace tech entrepreneurs, the Guardian reports. In a survey of 125 entrepreneurs from the health tech sector around the world, the newspaper found that three quarters would rate their experience of working with the NHS as difficult or very difficult. Article

Health Payer News

> A new survey from PricewaterhouseCoopers allows insurers to see how their privacy programs stack up against competitors in terms of design and operations. PwC surveyed 370 privacy professionals nationwide with top-down program responsibilities ranging from board members to staff implementing the HIPAA Privacy Rule, to help healthcare organizations balance data protection with data innovation. Article

> The Office of Inspector General released an updated strategic plan that sets four broad goals to guide the agency's oversight of more than 300 government programs through 2018: fighting fraud, waste and abuse; promoting quality, safety and value; securing the future; and advancing excellence and innovation. Article

Provider News

> Although they still represent a minority of Americans, those who believe doctors should try to save a patient's life in all circumstances are increasing in number, according to a new survey from Pew Research Forum. Sixty-six percent of respondents said there are circumstances under which patients should be allowed to die, while 31 percent said medical professionals should take all steps possible to save a patient's life, according to Pew. Article

And Finally... 75,000 years is a long time to wait for the next Thanksgivukkah, so celebrate now. Article