Empowers Health Plans to Become Consumer-Centric Organizations
CSC’S Payer Optics 360° Solution to Enable the Intelligent Health Plan Enterprise of the Future
<0> CSC CorporateJoel Shadle, 703-645-2660Global Media RelationsorSteve Virostek, 703-641-3000Director, Investor Relations </0>
(NYSE: CSC) today announced the addition of Payer Optics 360° — an integrated portfolio of enterprise intelligence solutions — to its suite of specialized service offerings for the health plan industry. As health plans enter the new market under Health Care Reform, they need better insight and actionable customer intelligence at an individual level to attract, retain and manage high value customers and engage all members in creating better health outcomes. Payer Optics 360° offers advanced analytics and proprietary predictive modeling built on health plan customer data, delivered on leading edge data appliances supported by extensive CSC Health Plan consulting and technology services.
“Health plans face challenges — continually escalating costs, an increasingly complex customer relationship model and a rapidly changing consumer market with new regulatory demands — and yet these challenges present an opportunity to create a more loyal and engaged customer,” said Mark Roman, president, CSC Global Healthcare Operations. “Powered by our experience in building large-scale data analytic platforms and databases, CSC created Payer Optics 360° to drive a deeper understanding of consumers so health plans can positively impact the attraction, retention and management of their customers.”
The core of Payer Optics 360° is CSC’s Health Intelligence Platform, which analyzes and correlates plan membership and claims data with external descriptive data to deliver actionable information that helps health plans:
Leveraging advanced analytics used in developing propensity scoring for the property & casualty and financial services industries, CSC’s proprietary predictive modeling mines existing health plan data (membership and claims information, disease management and lab results, if available) and adds external data (geo-demographic information and consumer lifestyle factors) to create actionable business intelligence based on individual consumers.
By using predictive analytics, health plans can identify common traits of individuals, for example, individuals who embrace healthy lifestyles based on their adherence to preventive treatment, subscriptions to health-oriented magazines and/or charitable donations to health institutions. Once the high correlation descriptors are identified, health plans can develop marketing campaigns using direct mail and targeted media to reach specific consumers and segments.
Payer Optics 360° is a comprehensive decision support solution for health plans that delivers deep understanding of the health plan consumer, delivered on flexible reporting and analytic software that links disparate databases across the organization. Health plans can leverage the insight of the predictive information across departments to drive higher margins by identifying, maintaining and developing long-term retention of high value customers through changing consumer behavior and health status. In addition, to assist health plans with their data mining efforts and enablement of the Payer Optics 360° solution, CSC offers four areas of technology consulting and support services:
CSC can deliver the Payer Optics 360° solution to customers through a CSC-hosted Health Intelligence Platform with secure access to our high speed data appliances, supporting analytics and ongoing enhancements, or install the Health Intelligence Platform on premise.
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CSC is a global leader in providing technology-enabled business solutions and services. Headquartered in Falls Church, Va., CSC has approximately 96,000 employees and reported revenue of $15.8 billion for the 12 months ended June 29, 2012. For more information, visit the company’s website at .