Could your hospital's patients depend on social media?

By Nancy Cawley Jean

Patients might not depend on social media for their health status or actual healthcare, but when it comes to choosing a hospital, chances are good that social media may come into play.

If you've read any of my past posts, you know I'm a strong advocate for hospitals using social media, for a myriad of reasons. Now, there are two more reasons, and hospitals need to pay attention to them.

A new study indicates that 41 percent of patients report that social media impacts their choice of hospital. Read that again and let it sink in. That's right--their choice of hospital can be influenced by social media--YOUR social media.

In essence, that means if your hospital is not using social media and your competition is, then guess where nearly half of your potential patients may end up going? >> Read the full Hospital Impact post

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