Chris Boyer - 11 faces to follow in healthcare social media

Who: Chris Boyer

Occupation: Director of Digital Communications and Marketing at Inova Health System in the Northern Virginia/Washington, D.C. metro area

Twitter handle: @chrisboyer


Why you should follow him: Although several on our list bring a doctor's perspective to social media, Boyer views and relays things from a marketing expert's perspective. In a recent blog post, he called out hospital marketers for taking the wrong approach to service promotion by not utilizing social media until now. "Hospital marketers must change how we use [social media] tools to communicate," he wrote. "This requires shifting from promotion [‘us' marketing] to sharing health information on topics and conditions relevant to customers [‘we' marketing]." Boyer's passion for social media runs so deep that he even sung about return on investment at the Mayo Clinic's recent social media summit.

Free Webinar

Take Control of Your Escalating Claim Costs through a Comprehensive Pre-payment Hospital Bill Review Solution

Today managing high dollar claim spend is more important than ever for Health Plans, TPAs, Employers, and Reinsurers, and can pose significant financial risks. How can these costs be managed without being a constant financial drain on your company resources? Our combination of the right people and the right technology provides an approach that ensures claims are paid right, the first time. Register Now!

Suggested Articles

A three-way deal between UpHealth, Cloudbreak, and a blank check company has created a new public digital health company valued at $1.35 billion.

By being proactive and using predictive models that target the most at-risk populations, payers can identify members who need help and intervene.

On the heels of its partnership with Cerner, Well Health scored a major funding round and announced that a Haven executive has joined its team.