Chris Boyer - 11 faces to follow in healthcare social media

Who: Chris Boyer

Occupation: Director of Digital Communications and Marketing at Inova Health System in the Northern Virginia/Washington, D.C. metro area

Twitter handle: @chrisboyer


Why you should follow him: Although several on our list bring a doctor's perspective to social media, Boyer views and relays things from a marketing expert's perspective. In a recent blog post, he called out hospital marketers for taking the wrong approach to service promotion by not utilizing social media until now. "Hospital marketers must change how we use [social media] tools to communicate," he wrote. "This requires shifting from promotion [‘us' marketing] to sharing health information on topics and conditions relevant to customers [‘we' marketing]." Boyer's passion for social media runs so deep that he even sung about return on investment at the Mayo Clinic's recent social media summit.