CEA Study Finds Wireless Health Tech in Demand

Arlington, Virginia 10/24/2011

A new study by the Consumer Electronics Association (CEA)® reveals that consumers are interested in communicating with their doctors via wireless devices. The study, The New Role of Technology in Consumer Health and Wellness, examines consumer perceptions and attitudes in using technology products to maintain their health and wellness.

According to the study, 36 percent of consumers say they would be interested in sending health data to their doctor via a wireless device; 33 percent are interested in managing their health records online; and 32 percent would be willing to consult with their doctor via online video.

"New technologies change the way we communicate with our doctors, and consumers are seeking mobile apps that cut down on the need for appointments, reduce costs and increase efficiency," said Ben Arnold, senior research analyst at CEA. "Doctors play a major role in educating consumers about technology, as more than half of consumers said they consult their healthcare provider for information on health technology devices."

Among specific devices, consumers indicated the highest interest in body weight scales (44 percent), vital sign meters and gauges (40 percent) and devices that record progress through a fitness plan (37 percent). Among those who have downloaded mobile health and fitness applications, the most popular choices are nutrition trackers (51 percent), fitness apps that measure workout regimens (36 percent) and customized music apps for exercise (32 percent). The popularity of health and fitness technology is also reflected in the 2012 International CES Digital Health and Fitness TechZone, which will feature innovative new technology products and services that address this burgeoning marketplace.

"As wireless services and device capabilities continue to improve, mobile health and fitness app ownership will continue to increase," Arnold said. "Consumers value the ability of such apps to analyze data and provide recommendations that can motivate behavioral changes."

The New Role of Technology in Consumer Health and Wellness(October 2011) study was fielded in September 2011. It was designed and formulated by CEA Market Research, which offers the most comprehensive source for sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete study is available free to CEA member companies at members.CE.org. Non-members may purchase the study for $999 at theCEA Store.

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org and www.Innovation-Movement.com.


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