Many posts have been written about the need for social media policies for staff. All companies with a social media program should have policies or guidelines in place. There are many good examples of policies you can refer to if you're creating your own, like the ones available here at Ed Bennett's blog, Found in Cache.
Hospitals are notoriously known for having a multitude of policies, so we take it in stride when we know we need to create another one for social media. Policies make us feel comfortable and confident knowing we have guidelines to spell out the proper way to do things. We think we're doing the right thing for our brand and our staff when we put them in place.
Recent headlines, however, may be reason for us to step back and take another look at those social media policies.