AMA, MATTER Partner to Create Transformative Health Care Innovation and Technology-enabled "Physician Office of the Future"

CHICAGO – With a shared commitment to meeting the evolving needs of the health care marketplace, the American Medical Association (AMA) and MATTER, Chicago's new health care technology incubator, today announced a partnership to drive innovation and create a flexible facility that will allow physicians, entrepreneurs, health care professionals and industry experts to test new models for health care delivery.

The AMA Interaction Studio at MATTER is being designed with physical and virtual infrastructure that will enable entrepreneurs and physicians to collaborate on the development of new technologies, services and products in a simulated health care environment.

"Innovation is a key driver in making the health system work better for everyone, and together we can educate and inspire entrepreneurs to deliver technologies that will transform health care," said AMA CEO and Executive Vice President James L. Madara, M.D. "The AMA's partnership with MATTER will create an environment where entrepreneurs can directly collaborate with and gain insights from physicians and the health care community to improve and advance technologies, products and services that will improve the health of the nation."

"New technologies by themselves are not meaningful in health care without the engagement of physicians and health care professionals," said MATTER CEO Steven Collens. "MATTER's partnership with the AMA creates an environment that will allow entrepreneurs to work together with physicians and the broader health care community to test and advance new technology to improve the way the health care system works."

The AMA Interaction Studio, located at MATTER in Chicago's historic Merchandise Mart, is being envisioned to include modular furniture and advanced video and audio technologies that will allow users to better understand workflows and how new products and services will fit into a health care delivery environment of the future. The architecture and design firm HDR will lead creation of the approximately 450-square-foot space.

The AMA/MATTER partnership will also include a variety of educational workshops, interactive simulations and collaboration events focused on optimizing health care – specifically clinician-patient interactions. "Our goal is to help entrepreneurs identify and understand key challenges in patient care and foster the seeds of innovation that will deliver meaningful solutions for physicians," said Dr. Madara.

"The opportunity to engage with physicians through this partnership is hugely valuable to our company," said Shane Greyvenstein of LatticeWorx, a MATTER member company that uses IT solutions to help physicians make better medical decisions. "MATTER's partnership with AMA will help us to refine our products in collaboration with the medical professionals who will use them, and helps us ensure we're creating the maximum benefit for patients."