ACR's Geraldine McGinty: How radiologists can demonstrate imaging's value

Radiology practices can and should follow several strategies to help with the transition from a volume- to value-based imaging environment as envisioned in American College of Radiology's Imaging 3.0 campaign, according to Geraldine McGinty, M.D., chair of ACR's commission on economics.

In a recent article from The Advisory Board Company, McGinty (pictured) said that one of the most important steps radiologists should take from a financial perspective is to make sure to maximize reimbursements. For example, she said, citing a recent study in the Journal of the American College of Radiology, documentation deficiencies can result in up to a 5.5 percent loss in professional income for abdominal ultrasound.

She also suggested that radiologists need to make efforts to educate physicians and hospital administrators about the value of imaging. Last summer, a masters of radiology panel discussion published in the American Journal of Roentgenology focused on this issue as it pertained to the ability of radiologists to maintain control over imaging. In the discussion, Alexander Norbash, of the department of radiology at Boston University Medical Center, pointed out that radiologists "should be interested in value, not necessarily reimbursed value," and that they should take steps to effectively communicate to referring providers and patients the value they provide in terms of expertise.

Another recommendation by McGinty is that radiologists make efforts to get involved in health system governance. A radiologist, she said, should be present on every committee in a health system, and if in private practice, get involved with local and state medical societies.

ACR President Albert Blumberg made that same point in an interview with FierceMedicalImaging last year, saying that involvement in professional associations and organizations means that radiologists become stakeholders in the profession, and "the end product is that the service and care we give to our patients is of a higher quality."

To learn more:
- see the article from The Advisory Board Company

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